Top 5 Fashion Games Performance in Europe, Q4 2024

In the fourth quarter of 2024, the top five fashion games on a unified platform in Europe demonstrated varied performance trends across downloads, revenue, and active users. Here's a closer look at each app:

Project Makeover from Magic Tavern, Inc. saw a strong presence with weekly revenue peaking at approximately $617K in late September. Downloads reached a high of 291K in the week of December 23, while active users climbed to around 1.6M by the end of December.

Covet Fashion: Dress Up Game by Crowdstar LLC experienced fluctuations in revenue, peaking at $132K in early November. Weekly downloads varied, with a notable increase to 19.7K in mid-November. Active users showed a slight upward trend, ending the quarter at about 86K.

SuitU: Fashion Avatar Dress UP, published by Libii HK Limited, maintained a consistent performance with weekly revenue reaching $90K in late December. Downloads remained relatively stable, hitting a high of 20.9K in the last week of December. The app’s active users hovered around 150K throughout the quarter.

Screwscapes from META SLOTS LIMITED showed a declining trend in revenue, starting at $77K and dropping to $30K by the end of December. Downloads also decreased significantly, but saw a slight recovery in the final week, reaching 22.8K. Active users followed a downward trajectory, ending at 164K.

Pocket Styler: Fashion Stars by Nordcurrent UAB had a steady revenue stream, peaking at $50K in late October. Downloads remained consistent with a slight increase to 19.3K by the end of the quarter. Active users decreased over the quarter, finishing at approximately 45K.

These insights are based on data from Sensor Tower, offering a comprehensive view of the fashion gaming landscape in Europe. For more detailed analytics and trends, Sensor Tower provides further insights.